Why I Can't Stop Craving Fernet Branca and the Bars That Make It Special

Fernet Branca has captured the hearts of bartenders and cocktail lovers alike. If you've ever seen a bartender pouring shots of this rich, herbal liqueur, you may have wondered what makes it so special. I certainly did!

In this post, I’ll explore the history of Fernet Branca, its significance in bartending culture, and highlight some of the best bars in the USA where you can experience it. And I'll share the quirky tradition of Fernet coins. So, grab a drink and let's jump in!

The Origins of Fernet Branca

Fernet Branca was developed in 1845 by Bernardino Branca in Milan, Italy. Initially positioned as a medicinal tonic, it was believed to support digestion and provide health benefits. The recipe remains a secret, featuring a blend of over 27 herbs and spices like myrrh, chamomile, and saffron.

Over the years, Fernet Branca shifted from a health tonic to a beloved digestif. Its bold, bitter taste makes it a standout choice in cocktails. In the United States, consumption of Fernet Branca has grown significantly, especially in the past decade, with a rise of over 40% in sales among craft cocktail bars.

Fernet Branca: The Bartender's Handshake

For many bartenders, Fernet Branca is not simply a drink; it represents camaraderie. Known as the "bartender's handshake," it has become a symbol of connection, often shared among bartenders after a demanding shift. According to industry surveys, about 70% of bartenders report drinking Fernet Branca as a nightly ritual, celebrating the end of a busy night together.

This spirit is appreciated for its versatility. It can be enjoyed neat, on the rocks, or as a dynamic ingredient in cocktails. Its bitter flavor is often used by bartenders to balance sweeter drinks, making it an invaluable tool in creating unique cocktails.

Iconic Bars Known for Fernet Branca

If you want to indulge in Fernet Branca, several bars across the USA make it a star choice. Here are two that really stand out:

The Alembic - San Francisco, CA

Nestled in the vibrant Haight-Ashbury area, The Alembic is celebrated for its extensive cocktail menu and expert bartenders. They serve a variety of Fernet Branca drinks, including the beloved Fernet and Coke. This combination has become a local favorite, thanks to its refreshing yet complex flavor. The bar’s inviting atmosphere is ideal for relaxing and savoring a drink.

The Dead Rabbit - New York, NY

An award-winning bar, The Dead Rabbit excels in both hospitality and innovative cocktails. They feature a special Fernet Branca cocktail that showcases its unique flavor profile. The energetic vibe and expansive drink menu make it a must-visit for cocktail lovers seeking a memorable experience.

The Quirky Tradition of Fernet Coins

One intriguing aspect of Fernet Branca culture is the tradition of Fernet coins. These tokens, typically made of metal, are exchanged among bartenders as a gesture to share a shot of Fernet. This light-hearted practice fosters friendships and celebrates shared experiences after a shift. Some bars even have their own coins with distinct designs, enhancing this fun tradition. If you receive a Fernet coin on your night out, treat it as a badge of honor! One is not given a coin....it is earned.

Why I Can't Stop Craving Fernet Branca

What keeps drawing me back to Fernet Branca? It's the complex flavor, blending bitterness with herbal notes that challenges my palate. This drink encourages me to explore new cocktail possibilities.

Equally important is the sense of community that accompanies sharing Fernet. Whether I'm enjoying a shot with friends or connecting with a bartender over our mutual appreciation for this unique spirit, it always feels like I'm part of something meaningful.

Final Thoughts

Fernet Branca is not just a liqueur; it's a cultural experience that resonates with bartenders and cocktail enthusiasts. Its fascinating history, versatility, and the community it nurtures make it worth exploring.

Whether you sip it straight, mix it into a cocktail, or raise a glass with friends, Fernet Branca has a way of bringing people closer together. So next time you find yourself in a bar, don't hesitate to order a Fernet. You might uncover a new favorite drink and a whole new world of flavors!

My personal fernet coin. (Specifically the 2015 Seattle coin)